Islam’s Answer to MTV // 4Shbab

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By Negar Azimi

As the brains behind 4Shbab, the world’s first Islamic version of MTV, Abu Haiba is the consummate man in the middle — situated between the dictates of Islam and those of the pop-music business. Introduced in the spring of last year, 4Shbab, which means “for youth” in Arabic, broadcasts music videos, variety shows (including Abu Haiba’s own), news and even a reality program called “Your Voice Is Heard” — which might as well be called “Who Wants to be an Islamic Pop Star?” Imagine MTV without the gratuitous gyration and skin, and with videos about family, public service, Palestine and, above all, salvation.

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