Visitors to the show are relatively young, somewhere in their 30s on average, which makes them a decade younger than usual for MoMA, recent surveys showed. And a surprising one-third of this audience had never stepped foot in the museum before.
“We’d never done anything like this,” said Rajendra Roy, the museum’s chief curator of film, who was one of the show’s organizers. “There’s always a learning curve. Would I have done things differently? I don’t think so.”
For a 37-year-old curator, Mr. Roy seems pretty cool about it all, considering that only a few years ago he started his professional life selling tickets at the Solomon R. Guggenheim Museum. Yet as museum directors have come to realize, younger minds attract younger audiences. And Mr. Roy is just one of a growing group of rising curatorial stars cutting quite a different figure from the age-old image of museum curator as a fusty academic.