Cory Doctorow is a best-selling science-fiction writer, champion of creative commons and, now, self-publishing pioneer. He's distributing his latest book, a collection of short stories called With a Little Help (read an excerpt here), without the aid of a publishing house. Instead, he has turned to his online community, and social networks like Facebook and Twitter, to help build buzz, get advice and even copy edit his new book.
Doctorow tells NPR's Michele Norris the key to making money off a business model that's built around the word "free."
"I'm doing everything," he says. "I'm doing everything I've ever done that ever made me money, and everything that anyone else has ever done that seems to have made them money."
In other words, Doctorow is giving away free e-books in hopes of getting people buy the paper books; he's offering print-on-demand paper books with four different covers through Lulu.com; he's soliciting donations; and he's printing 250 hand-sewn limited-edition hardcovers that will run $275 each.